Design Matters™

Designing brand assets for Design Digest, a vibrant YouTube and social media brand dedicated to celebrating the kaleidoscope of design, means crafting a visual identity that’s as dynamic and diverse as the world of design itself. This entails developing a cohesive suite of assets—logos, color palettes, typography, and graphic elements—that capture the brand’s passion for creativity while resonating with its design-savvy audience

The process involved tailoring assets to reflect the brand’s inclusive ethos, drawing inspiration from various design disciplines—graphic, industrial, fashion and beyond. Motion graphics for YouTube intros, vibrant social media post templates, and even merch designs need to feel fresh yet unified, sparking curiosity and engagement.