A refresh is like giving your brand a quick update, maybe tweaking the logo, colors, or fonts to feel more current without changing the core. A full rebrand is deeper: it might involve new messaging, strategy, and visuals when your brand no longer matches where your business is headed. We help you figure out which one (if any) you actually need.

It depends on the scope, but most projects wrap up in 3-6 months. If we’re talking about a simpler Brand Refresh, these projects might even be completed in 30 days if the Brand Discovery has already been done.

For a full Brand Rebrand, or the creation of a new Brand Identity, the process is slightly longer.

The Brand Discovery usually takes around 2 weeks, design another 4-8 weeks, and implementation 4-6 weeks.

We keep things moving without rushing. our goal is getting it right, not just fast!

ROI tends to be one of the most difficult KPIs to evaluate when it comes to a Rebrand or a Refresh. Some clients include the entire portion into their marketing budget. Some only consider the rebrand portion.

Calculating the full impact of a Rebrand/Refresh on the entire business is only clear in the context of the entire marketing strategy. In the case of our client Capuchin, they achieved a 300% increase post rebrand.

Certainly some of that impact was due to the Rebrand which touched not only the Brand Identity, but also their store signage, communication, product packaging and their online digital strategy.

While we occasionally help small startups, we are better suited to helping midsize to large companies in the 6-9 figure range.

These companies are able to utilize the full service nature of our agency and leverage all of our capabilities.

For full rebrand or refresh projects, we typically look for a minimum engagement of €50,000-€100,000+, depending on the complexity. Most of our customers spend between €75,000 and €150,000 for the complete package, including evaluation, design, and rollout across all channels.

We keep it simple: 50% upfront to kick off the project, and 50% on launch and handover. For bigger projects, we can customize to fit your cash flow. Just let us know during the discovery call.

We dive into how customers see you, where you stand against competitors, and any internal gaps. You’ll get a straightforward report with our recommendation (refresh, rebrand, or keep things as they are), plus a step-by-step roadmap and quick wins you can implement right away. The 60 minute video recording is yours to download and share with your team.

No pressure at all! The evaluation is standalone, so you walk away with valuable insights even if you decide to pause or handle things in-house. We only proceed to design and implementation if it feels like the right next step for you.

All of our Brand Identity Creative Services offer a certain amount of revision rounds, depending on the project and the scope. If things don’t click, we can always amicably part ways.