In a time where attention is fleeting and visuals are everything, brands and creators are constantly looking for ways to stand out. Grabbing attention means going beyond the static — it’s about motion, emotion, and story. At Fizzy Drink, we’re always exploring ways to turn good ideas into captivating experiences—and our latest project was just that. We partnered with two visual artists to take their static paintings and use AI to breathe new life into them through animation, all while keeping the heart of the original work intact.
What makes this a unique concept
AI in the creative space can be a sensitive subject. We’ve all seen examples of AI-generated content that feels derivative or, worse, exploitative. Many tools pull from a pool of existing content without consent, raising concerns about ownership, authorship, and the dilution of artistic voice. But our approach was different. We started not with a prompt, but with a painting. A real one, by a real artist. Our role? To enhance, not replace.
Our process
Starting with the artist’s painting, we generated the initial animations with AI. But we didn’t stop there. We took the raw motion and refined it using conventional motion graphics animation techniques — adding detail, pacing, and flow that matched the artist’s original tone and intent.
It was a layered, collaborative process that blended digital innovation with human craft, resulting in pieces that feel alive. The result wasn’t just an animation; it was a dynamic extension of the artwork, built with the artist’s full collaboration and intent.
So what does this mean for you?
If you’re in marketing, branding, or looking to tell stories in more dynamic and engaging ways, this approach opens up a whole new layer of creative possibility. It’s not just about making things move—it’s about making ideas resonate, making campaigns more memorable, and creating visual narratives that evolve with the audience.
At Fizzy Drink, we don’t chase tech trends for the sake of novelty. We use technology as an amplifier — one that helps us deliver motion, emotion, and story in ways that connect. Whether it’s a bold brand launch or a subtle brand refresh, we blend creativity with the right tools to bring ideas to life in ways that feel fresh, meaningful, and uniquely you.
Ready to create something that turns heads and turns ideas into movement? Let’s talk.